Well these days a lot of people use it, in fact according to https://www.socialmedianews.com.au 7 out of 10 Australians do. Most of them use it to connect with friends and look at funny cat videos…etc. But where there are people there is business to be made.
You might be in the common train of thought that Adwords is the way to go to attain more cliental. Well if you have deep pockets then why not. Where once the rates per clicks were reasonable, now a new business might pay 5 dollars for a click that might just be from a cyber window shopper. Imagine paying that much every time someone walked through your door. SEO can take care of that at a fraction of the cost, and so can social media.
What Can I do for you?
Simply by connecting you website up to google analytics I can learn all about your website visitors. I will know what age they generally are and when people search for your product the most. Thanks to this explosion of data I can then move onto the next step – social media management.
I will connect you to all the popular forms of social media. The most common being Twitter, Facebook, Instagram – but more may come. These too will be linked to Google Analytics so we know what trends are forming and from what location and demographic.
Social Media Marketing
With all this new information we have the fun then begins: advertising your business to the millions of social media users in Australia.
Twitter – A 2017 report suggests that the average cost per click (cpc) is roughly 80 cents. This is very cheap considering you are up for thousands to get an expert to bring your adwords cost down to that. More good news is that CPM (cost per 1000 impressions) has slightly dropped. This is affordable for most small businesses.
Facebook – The most popular social media platform with the easiest user interface out of the lot. Sometimes my business will drop 5 dollars a day which gives us 2000 impressions (an impression is when it appears in a newsfeed). If someone clicks the price can be as low as 35 cents for it. In the user interface you can organise location, demographic and the best one, interests. Exactly, if you sell car parts you can target car enthusiasts. How cool is that.
There are many other platforms as well and while the prices may vary, they are very cheap compared to their search engine counterpart.
Let’s make it happen
I’m sure you would have a million questions still so let’s have a coffee. We can work out a social media campaign using the platforms that would fit for your business. It’s very affordable and in no time when someone is checking out a friend’s timeline, they could also be your next client. They just don’t know it yet.